Looking for eCommerce business ideas to make this Cyber Monday spectacular? We covered Magento design topics around getting eCommerce sites ready for the holiday season recently. But we wanted to dive into preparing for Cyber Monday as a separate topic. Cyber Monday has become a huge event for online stores every holiday season. Regular shoppers expect to see some amazing deals, and it’s a great way to entice new customers.
Let’s dive into some ways that you can prepare your online store, so everything works well, and you can increase traffic.
eCommerce Business Ideas for Cyber Monday
Here are some ideas to help get you organized and ready for a successful Cyber Monday:
- Make sure you’re up-to-date with shortages. This holiday season, many shops and businesses expect shortages and delays. If this doesn’t impact your inventory, you’re in a great position to gain customers. If there are things that will be in short supply, make sure you’re prepared for that. Have alternative gifting ideas ready for things that won’t be available early.
- Site speed is an important component. You should expect more traffic than in previous years. This is great, but it means that you need to be prepared to handle that level of traffic. Talk with your developers to make sure the site can handle what you’re projecting and beyond. Delayed site speed means lost customers. And if your site is glitchy over the holidays, a lot of those people won’t come back.
- Assess past years’ performance. We expect to see an uptick in people shopping online in general but you still want to see what your past years’ performances were and benchmark your goals for this holiday season.
- Plan your sales strategically. Developing your sales prices is going to be more intricate this year. You need to make sure the items you put on sale are going to be available. As we said, this year there are shortages to contend with that are going to make things more difficult. You also need to assess what your competition is doing, what items your target audience will be enticed by through a sale, and what sale price you can offer with your profit margins.
- Consider your marketing initiatives. It doesn’t help to have a sale if no one knows you’re there. Cyber Monday will be worth adding to your marketing and advertising budget. Plan out the channels where you’ll be advertising and promoting and make sure that your team is gathering analytics on your campaigns for future improvements.
- UX should be meticulous. Before the holiday season, make sure that you verify the user experience on your site. It’s easy to miss this step. Internal staff is so familiar with the site, they may not notice things that are off. You also may be adding new features, like pop-up ads, which can interfere with UX because buttons can be hidden or difficult to access. The whole site needs to be checked to make sure new visitors can easily find what they’re looking for and don’t have problems accessing buttons and features. The website should be checked on multiple browsers and devices.
- Make sure you’re displaying your sales material clearly. Adding banners to your home page can help you gather attention. Make sure that any items on sale are clearly marked so that customers know what the deal is. You might develop a page for holiday deals or highlight every item that’s on sale in some way that it’s easy to find.
- Go over website content. Make sure you take the time to go over your website content. If you’re making changes, it’s easy to miss a typo or mistake and these things can cost you credibility.
- Make sure you’re mobile-friendly. A high percentage of your visitors will be using their mobile devices. Make sure that your site is optimized for mobile.
- Product descriptions are important. Pay special attention to your product descriptions. Pictures and images should be clear and accessible. The description itself should be both enticing and accurate.
- Use images in your advertising. If you’re selling products, people want to see what they’re buying. Use popular items in your social media posts and linked in different campaigns.
- Increase email marketing campaigns. You may have ongoing email marketing campaigns, but you’ll want to increase the frequency over the holiday season.
- Highlight reviews and testimonials. Social proof is huge. Buyers are far more likely to purchase when they see positive reviews of an item. In fact, 93% of customers say that online reviews influence their purchasing decisions. If you haven’t been posting, encouraging, and promoting reviews, you need to start.
Are You Cyber Monday Ready?
Cyber Monday this year will be heavier than previous years, so you need to make sure that your business is ready for the demand. Create a checklist to help your staff verify that all the tasks necessary are adequately accomplished. Take some time prior to the event to research your competition. This will inform how you price items and what they might be expecting from their audience.
Cyber Monday is a big event. When handled efficiently, it’s more than simply one day of increased profits. You should be able to entice new shoppers who will come back. Pay attention to user experience, consider offering extra deals to make the process convenient for your customers, like free or discounted shipping. Make customer service the highest priority, no matter how busy the sale is. Don’t look at this as one event but instead as a great way to introduce your business to new, loyal customers. That way, your business will benefit from Cyber Monday for years to come.