Search Engine Optimization is a crucial step in getting traffic to your eCommerce website and building a consumer base. Taking the time to work on SEO will make it easier for your online business to develop towards the next level of success. Thankfully, optimizing your website does not have to be complicated or confusing by following these simple steps below.
Keyword research is the first and most essential step in gaining free organic SEO traffic. It is all about finding out what people are currently searching and what your audience cares about. Identifying keywords that have a high amount of traffic can allow one to make content based around these terms. This makes it more likely that your content will appear in the search results for those looking up those keywords and phrases. One SEO strategy to try is focusing on keywords with low competition.
If you are a startup or smaller business starting out, this will make it possible to compete with competitors who have higher domain authority. The DA ranking measurement was created by the company Moz to show the likelihood of a website’s ability to rank on search engines. The DA score is related to the amount of links from other websites leading to one’s own. This is called an inbound link, which increases the credibility and authority of your website.
After researching, it is necessary that the content you create is valuable to your audience who will consume it. Think of the industry you are a part of and who your competitors are. Analyzing the competition will aid you in knowing what is currently in demand. The amount of inbound links to your site will also improve with high quality content being produced. Instead of quantity, focus on solid work that solves your target market’s problems.
For example, let’s say your audience wants to know the benefits of doing ecommerce with Magento. They likely do not know much about this topic, which is why they are searching for it. What questions would your audience as beginners need to have resolved? If your audience has intermediate or advanced knowledge of your topic, change your language to match their expertise. Is there something you can provide that your competitors are not delivering on?
Improve User Experience
If your website attracts organic traffic, but nothing is working properly, it will drive your bounce rate up. While a high bounce rate will not directly affect SEO, it indicates there is a problem with the website. It is crucial to make sure users can find the information they want easily with no chance of errors interrupting. This includes the website’s layout, not just technical functions.
To streamline navigation, one can use internal links to other parts of their own website. This increases the length of time a visitor will stay on your page. Make sure your contact information is available and up-to-date to show that you are a trustworthy site. This also allows users to directly ask questions and get a response not listed on your site.
Boosting SEO traffic can take some time and adjustments. The average amount of time to see results can take 4 to 6 months. Though the amount of time depends on multiple factors like current ranking, time, and budget put into growing SEO. The first results one sees have the potential to get bigger over time, making it a long-term effort.
To speed up growth, use social media to share your website and content. Not only does this increase your outreach, but it adds to your reputation as a brand. The website and content can share your knowledge to your followers and potential followers. Connecting with the users can be done more effectively through managing social media along with the website and content.
Read more on this here -> Forbes