If you have an ecommerce business, you probably have been keeping track of trends going out and coming in. If you haven’t, you should get started and prepare for what is next. Trends can pinpoint where to expand and decrease your business. Following trends will enable you to better understand your customer base and competition. Here are the trends to watch out for in the coming years listed below.
We have seen a massive expansion of ecommerce in 2020, particularly due to the coronavirus pandemic. The occurrence of lockdowns, social distancing, regulations, and mask wearing has caused an influx of online shopping. Some are scared to become ill, while others want to avoid going out due to these restrictions. Even with a vaccine being distributed, this will be continuing into the foreseeable future of 2021.
Many businesses who are lucky enough to still be thriving can thank their online presence for survival. Others adapted quickly compared to their competitors who could not. These changes made during the crisis will likely permanently affect how all of us shop going forward. Brick-and-mortar stores benefit from having order online to pickup in store, or shipping options. Having the ability to spend less time in store makes people more likely to make purchases.
Social Media Shopping
According to marketing charts, social media shopping is growing, with 15-22 year olds being the most promising group to utilize this method. Some social media sites, such as Instagram, allow shoppers to interact with posts to buy the product. This is all possible without having to leave the Instagram app. The shoppable posts make it easier for customers to make a purchase with less steps. If you have an account for your business on a social media platform with features like this, it will most definitely raise sales.
A more environmentally conscious society is leading to a demand of products and services that meet this standard. This is another trend that has been influenced by the COVID-19 pandemic. A survey conducted by BCG found that about 90 percent of respondents were equally or more concerned on sustainability issues after the outbreak. This increase of people wanting to protect the environment and reduce their own carbon footprint changes ecommerce. Products sold online should implement features such as sustainable packaging and sourcing.
Augmented reality can aid businesses in bringing the store shopping experience to the customer at home. Customers can now try a product on virtually or get a preview of it better than what was previously possible. For example, if your business sells furniture Augmented Reality would be great for your type of store. Customers can take a picture of a room they want the piece of furniture in. Then they could use AR technology to place pieces and decorate the room as desired. This helps customers visualize without needing to order the piece and return it if it doesn’t match the room.
Voice search allows users to search at a faster rate by using their voice instead of typing. Virtual assistants like Amazon’s Alexa and Echo, can be used to make purchases online just using your voice. With an increase in this technology, it will become more common to use virtual assistants with daily tasks, especially multitasking. This means online businesses should be planning on SEO optimizing for voice search. One way to do this is by keeping in mind how voice search is used versus typing to search. Voice search may have input that is more conversational as it is being spoken not typed.
These upcoming trends are a result of a world more intertwined with technology and convenience. What ecommerce trends are you most looking forward to? What are your personal ideas on what is to come in the world of ecommerce? Share your thoughts in the comments!