When you’re looking for solutions to build your eCommerce website, you’ll notice that Magento is one of the most popular platforms. There’s a reason so many eCommerce sites trust their performance and business to this solution. It’s intuitive, easy to use, and performs well for business and their customers. And this is really what you’re looking for in an eCommerce solution. You need your site to perform well, offer an excellent user experience, and it needs to streamline the process for your internal staff.
We’ve talked about the upgrades that Magento 2.4.3 offered in a previous blog post. And we’ve covered some of the more popular module downloads and why eCommerce sites choose the add ons that they choose. In this blog, we’d like to give you a good overview of the features and benefits of using Magento 2.
What Is Magento 2
Let’s stop for a second and explain what Magento 2 is and why it’s a good solution. Magento is an open-source platform. What this means is that the platform allows users and developers to change and develop new source code that can be available for other users. When you have an open-source platform, you get a network of developers who add to and improve the use of the platform with various modules and add-ons.
Magento 2.4.3 made a number of improvements over the original Magento 1. Most of these improvements were aimed at upgrading the speed and allowing for a better user experience for customers. They added new security features, made it easier for creators to stage and test their eCommerce sites, updated the infrastructure, and repaired known security issues.
Features and Benefits
Magento 2 offers endless customization for your eCommerce site. This means that you can create a website that’s on-brand for your business and caters to your targeted customer. It’s not one-size-fits-all. With hundreds of thousands of eCommerce businesses using this platform, they don’t all look the same or respond the same. That’s because you have a million options to customize the experience for your business, staff, and ultimately your end customer.
You can customize the look and layout with themes that can also be customized to fully realize your internal vision for the website. This means that you’re in control of the process and can test out which actions and workflows work best for your business. There are a variety of options you might use that include streamlined checkout workflows, options to follow up with abandoned carts, and various options to help customers understand currency exchanges and other payment intricacies for a global user base.
Magento 2 gives mobile optimization, which is integral to an eCommerce site today. These options allow you to control the view of your site from any type of device to verify that user experience isn’t compromised on limited screens. There is marketplace integration for stores that are using an omnichannel approach. This simplifies the process and allows you a way to list and keep track of your products on multiple platforms in one, central location. This helps you to extend your reach without compromising your organization of data.
You have access to the latest security features to customize the experience and maintain compliance. Because there is a large community of developers and users behind Magento 2, you get the benefit of all of these innovative options for your site. Whether you’re looking to improve search features, enhance your marketing and SEO features, or simply improve the look and feel of the site, so it’s on-brand with your business, the solutions are easy to find and relatively simple to implement.